🚫 Redirect chains and crawl traps block Googlebot
📉 Indexed pages quietly drop with no manual penalty
🔍 New content never gets discovered or ranked
⏱️ LCP above 2.5s on mobile drops conversions by 12%+
📱 Slow mobile pages rank lower — even with great content
💸 Checkout friction from code bloat kills revenue silently
🔗 Weak internal linking buries your highest-value pages
📄 Duplicate title tags split your ranking signals
🎯 Keyword cannibalisation confuses Google on which page to rank
🕷️ Spam sites link to you without your knowledge
📉 Domain authority drops as toxic patterns grow
⚠️ One core update can wipe months of rankings overnight