Candy.ai launched in late 2023 and already crossed $25 million annual recurring revenue within its first year – matching older players like Replika.
About 60% of Candy.ai’s $25M revenue comes from paid subscriptions. Plans start at $12.99/month or $72/year, with discounts to boost signups.
Candy.ai offered 75% off deals, dropping costs to just $3.25/month. Early users keep this rate for life, reducing churn and locking steady revenue.
Around 25% of total revenue is driven by affiliate partners. Candy.ai pays up to 40% lifetime commissions, fueling rapid global user growth.
With 75% gross margins, most of Candy.ai’s income turns into profit or fuels growth, thanks to its purely digital SaaS model.
At roughly $100/year per user, Candy.ai’s $25M ARR equals about 250,000 paying subscribers – or up to 700,000 with discounts factored in.
Analysts predict the AI companionship market could hit $150 billion annually by 2030. Candy.ai is just one of the first big winners.
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